Skip to content
Draft concept by Danilo Vicioso, not affiliated with Naked and Thriving.
Let's chat

Naked & Thriving Skincare

Naked Ingredients. Thriving Skin.

Naturally-derived skincare with clinical results

Shop BestsellersBuild My Routine

Rejuvenate Face Oil dropper bottle among laboratory glassware

How to Organize Your Skincare

From thinnest to thickest

We like to line up our daily must-haves in order of application. Generally, we recommend applying skincare from thinnest to thickest, like this: 1) Cleanser 2) Serum 3) Eye Cream 4) Face Cream 5) Face Oil.

Correctives can have their own bin. This method works especially well if you only have one product per category.

WRITTEN BY: Margi Kimball | September 1, 2024

01 Cleansers

Layer 1 of 5, the thinnest.

Refresh Gentle Enzyme Cleanser (Green Tea Scent) with green box on white background

(264 Reviews)

Refresh Gentle Enzyme Cleanser - Green Tea

Wash away the day and reset your glow with this kind-to-skin, all-in-one formula.

$41.40 ($46 value)

Shop Now
Refresh Gentle Enzyme Cleanser (Original Scent) with black and white box on white background

Refresh Gentle Enzyme Cleanser

Signature Scent

Full Size: 120 mL / Signature Scent - $46.00 USD

Deluxe Mini: 50 mL / Signature Scent - $28.00 USD

Shop Now
Neutral Soothe Sensitive Cleansing Bar by Naked & Thriving displayed on white background

(12 Reviews)

Soothe Sensitive Cleansing Bar

Cleanse gently with this non-stripping face and body soap made for sensitive skin.

$19.80 ($22 value)

Shop Now
Black Purify Charcoal Cleansing Bar by Naked & Thriving displayed on white background

(16 Reviews)

Purify Charcoal Cleansing Bar

Clarify and refine skin with this non-stripping cleanse to reveal a calm, balanced glow.

$21.60 ($24 value)

Shop Now
Balance Gentle Hydrating Cleanser in a clear glass bottle with botanical-patterned bottle and brand label

Cleanse in gentle comfort

Balance Gentle Hydrating Cleanser

A comfort-first, non-exfoliating formula made to softly yet effectively cleanse & support hydration.

Full Size: 120 mL - $46.00 USD

Shop Now
The Cleanser Duo with two gentle cleansers for morning and night

Cleansing essentials for day and night

The Cleanser Duo

Easily cleanse, calm, & refresh your complexion with gentle cleansers for morning and night.

$82.00 $92.00

Shop Now

02 Face Serums

Layer 2 of 5. Lightweight, water-based formulas.

Naked & Thriving Renew Resurfacing Night Serum in a black glass dropper bottle with white botanical pattern
Illuminate BC + Brightening Serum bottle with dropper and visible clinical results badge
Hand holding a patterned glass dropper bottle

Renew Resurfacing Night Serum

100%

showed an increase in hydration*

*In a 4-week independent clinical study of 33 participants. Results may vary.

What Is Hyaluronic Acid?

An Age-Defying Superstar. Naturally-produced in our bodies, Hyaluronic Acid (HA) is a molecule known as a humectant, which is a substance that attracts and retains moisture. In our bodies, HA plays a significant role in hydrating joints and firming skin. In skincare, HA is used to help combat visible signs of aging.

Why You Need It.

Dry Skin Shows. As we age, our bodies produce less Hyaluronic Acid, which means our skin can look more dry and less plump. Over time, lack of moisture in our skin can contribute to visible fine lines, loss of firmness, and loss of elasticity. Using skincare infused with HA can help restore your bouncy, firm-feeling complexion.

Why Our Serums Work.

Give Your Skin a Boost. When it comes to HA, not all serums are created equal. By selecting a serum with multi-weight HA—meaning that the HA has multiple molecular weights and sizes—you’re more likely to maximize hydration because the serum can penetrate more deeply into skin. Luckily, all of our serums are formulated with multi-weight HA.

How to Choose Yours.

Radiant Skin? Simple. Your HA serum is the core of your routine. In addition to delivering skin that feels hydrated and plump, our serums are infused with ingredients to address specific skin concerns:

Clinical results chart for Protect Antioxidant Face Serum: 100% showed an increase in moisture and 97% showed improved visible lines and wrinkles

Protect Antioxidant Face Serum

Use Protect for Sensitive Skin.

Shield your skin against premature visible aging with our antioxidant-rich serum.

Clinical results chart for Illuminate BC+ Brightening Serum: 100% showed increased visible hydration and 94% showed improved visible wrinkles

Illuminate BC+ Brightening Serum

Use Illuminate for Visible Dark Spots.

Brightens & Balances skin’s appearance with a potent blend of active botanicals including Vitamin C, Bakuchiol, Licorice Root, Ferulic Acid, and Kakadu Plum.

Clinical results chart for Renew Resurfacing Night Serum: 100% showed increased visible hydration and 97% showed improved visible wrinkles

Renew Resurfacing Night Serum

Use Renew for Visible Wrinkles.

Renew corrects & enhances by supporting gentle exfoliation to help clear away dull surface skin and reduce the appearance of aging – while also hydrating for a refreshed appearance.

03 Eye Creams

Layer 3 of 5.

97%

REVIVE FIRMING EYE CREAM

showed increased elasticity of the eye area*

*Immediate results from a 4-week independent clinical study of 34 Revive Firming Eye Cream users applying twice per day. Results may vary.

Glow Triple Boost Eye Cream

Hydrates & Moisturizes & Nourishes using a highly-concentrated antioxidant blend to replenish the skin barrier.

$52.20 ($58 value) (92 Reviews)

Shop Eye Care

Radiant Eye Set: Limited Edition Gift Set

Create the perfect morning and evening routine with this multi-correctional eye creams. Reveal bright, hydrated eyes in the morning with Glow Triple Boost Eye Cream.

$114.30 ($127 value) (456 Reviews)

Shop Eye Care

04 Face Creams

Layer 4 of 5. Thicker, so it goes on later.

Naked & Thriving Advanced Moisturizer Duo with Nourish Active Barrier Cream and Restore Ultra-Rich Night Cream in glass, botanical-patterned jars

Advanced Moisturizer Duo

For a visibly plump glow

Quench dry skin & get a bouncy look with this comprehensive set of moisturizers.

$119.00 USD ($133 value) (618 Reviews)

Shop Now
Hands with a tube of Replenish Velvet Hand Cream squeezing cream into a palm

NEW Replenish Velvet Hand Cream

Nourishing hand care for healthy-looking radiance

Shop Replenish

97%

showed a decrease in the appearance of wrinkles*

*Results at 4-weeks from an independent clinical study of 33 Restore users. Results may vary.

Restore Ultra-Rich Night Cream: A retinol-alternative cream

This ultra-rich retinol-alternative moisturizer addresses visible signs of aging while you sleep.

Nourish Active Barrier Cream

Enriches & Enhances the skin barrier with plant-based actives, antioxidants, and fatty acids.

05 Face Oils

Layer 5 of 5, the thickest.

Rejuvenate Restorative Face Oil

Rejuvenate Restorative Face Oil

“I absolutely love this facial oil…
It makes my skin hydrated and dewy.
I cannot recommend it enough.”

—LINDA B. VERIFIED BUYER

Shop Rejuvenate

PREVENT ANTI-AGING FACE OIL

88%

showed immediate increase in skin moisture*

*Immediate results from a 4-week independent clinical study of 33 Prevent users.

Close-up of the Prevent Face Oil label on a glass bottle of golden oil

Face oils, paired

Transform your complexion with organic oils paired to age-defy, nourish, and balance.

$186.30 ($207 value) (4163 Reviews)

No Clean-Washing. No Green-Washing.
Just Real Standards.

Close-up of seeds with a leaf

HOW WE SELECT INGREDIENTS

We prioritize nature's best ingredients, continually refining our formulas and reexamining sourcing for effectiveness and sustainability.

Close-up of a green leaf

USING THE INTERNATIONAL STANDARD

The term "natural" isn't universally defined, so we follow ISO 16128-1, ensuring our ingredients are natural or naturally derived, not synthetic.

Close-up of dried mushrooms

HOW INGREDIENTS ARE DEFINED

Natural Ingredients are obtained only from nature. Derived-Natural Ingredients are >50% natural origin. Non-Natural Ingredients are ≥50% fossil fuel origin.

Close-up of clear water droplets

THIS IS JUST THE BEGINNING

While meeting the standard, we aim higher by prioritizing upcycled, locally sourced, and organic ingredients. Our ethos: Care for the planet and its people.

We believe in clean ingredients.

Here's what we mean by clean.

2,700+

What Everyone Is Loving Right Now

Naked & Thriving The Refresh Routine with botanical-patterned glass bottles, including pump and dropper packaging

The Refresh Routine

Refresh, Renew, Rejuvenate

($189 value)

Shop Now
Naked & Thriving The Full Routine with patterned serum and face oil bottles and one body oil bottle

(8215 Reviews)

The Full Routine

The Day Set, The Night Set, Revitalize

($324 value)

Shop Now
Naked & Thriving The Night Set with Renew Resurfacing Night Serum and Rejuvenate Restorative Face Oil in glass dropper bottles

(5628 Reviews)

The Night Set

Renew, Rejuvenate

($143 value)

Shop Now
Naked & Thriving Wrinkle-Fighter Set with Illuminate BC+ Brightening Serum and Renew Resurfacing Night Serum in patterned glass bottles with dropper

(3227 Reviews)

Wrinkle-Fighter Set

Illuminate, Renew

$118.00 USD ($145 value)

Shop Now
Naked & Thriving The Discovery Set with travel-size patterned serum and face oil bottles and one body oil bottle

(8307 Reviews)

The Discovery Set

Serums & Oils Mini Collection

$158.00 USD ($212 value)

Shop Now
Naked & Thriving Bestsellers Anti-Aging Duo with Renew Resurfacing Night Serum and Prevent Anti-Aging Face Oil in botanical-patterned glass bottles

Bestsellers Anti-Aging Duo

Renew, Prevent

$128.00 USD ($138 value)

Shop Now
The Super Bright Set with Illuminate BC+ Brightening Serum and Vitamin C Booster

The Super Bright Set

Illuminate, Vitamin C

$128.00 USD $145.00

Shop Now
Gentle Skin Set with cleanser, serums and cream for sensitive skin

Gentle Skin Set

Soothe, comfort, & support sensitive skin

$198.00 USD $232.00

Shop Now

The Minis Shop

Now in Deluxe Mini size, reveal next-level luminance with this trio designed to boost hydration, fortify the barrier, and reduce visible fine lines and wrinkles for an age-defying glow.

Mini Bestsellers Set

Mini Bestsellers Set

Our iconic glow ritual, made to travel.

$120.00 USD

Mini Gentle Skin Set

Mini Gentle Skin Set

Travel essentials for delicate skin

$116.00 USD

Mini Balance Routine

Mini Balance Routine

Gently fortify & nourish skin on the go

$116.00 USD

Mini Refresh Routine

Mini Refresh Routine

Hydrate and visibly firm skin overnight

$124.00 USD

Mini Bestsellers Trio

Mini Bestsellers Trio

Renew, Nourish, Prevent

$92.00 USD

The Mini Night Set

The Mini Night Set

Renew, Rejuvenate

$64.00 USD

The Mini Day Set

The Mini Day Set

Protect, Prevent

$60.00 USD

The Mini Super Glow Duo

The Mini Super Glow Duo

Illuminate, Rejuvenate

$64.00 USD

Sizes and prices

Renew Resurfacing Night Serum, by size

Travel-Size (10mL)

$32.00 USD

Full-Size (30mL)

$69.00 USD

Deluxe-Size (50mL)

$104.00 USD

Prices as listed on nakedandthriving.com.

Routine builder prices

Customer must add a minimum of 3 (and a maximum of 5) individual full-size products listed on the Build Your Own Routine landing page in order to qualify for the ‘Build Your Own Routine’ 10% discount.

  • Illuminate BC+ Brightening Serum$68.40 ($76 value)(484 Reviews)
  • Renew Resurfacing Night Serum$62.10 ($69 value)(2680 Reviews)
  • Protect Antioxidant Face Serum$57.60 ($64 value)(841 Reviews)

Customer reviews

Based on 12,240 reviews

“I’ve been using it for 2 years and have seen a significant improvement in my skin. I’ve received many compliments. It makes my skin hydrated & dewy.”

Linda B. · Verified · Rejuvenate

“My skin feels smooth, soft, and firm. I just had my 64th birthday and am quite pleased with the N&T brand of botanical-based oils. My skin is glowy!”

Sandra M. · Verified · Buyer, 64 years old

“Applies smoothly … I can definitely see and feel a difference—less visible wrinkles, more hydrated feel, and a healthy-looking glow! I love it!”

Elizabeth H. · Verified

“I’m 47 and I am in awe of how many people tell me how great my skin looks. Please never stop making this!”

CHRISTY J.

“A++ Highly Recommend! As soon as I started using this serum, I saw a difference. I’m hooked!”

BRIDGET M.

“I can't say enough. Fewer blocked pores, more moisture, and a bit of a glow. It's truly worth it!!”

APRIL H.

“I'm over 60 and so pleased with the transformation. I've seen a more youthful glow and less wrinkles.”

ANGELA D.

“Try it yourself. I literally don’t see my lines anymore. Right now I’m sitting in a super highly bright lit room and I don’t have those lines.”

KELEA Y.

See All Reviews

Bad Skin Days Are Over

Still have the occasional bad skin day? Us too. Bask in the glow of visibly clear, refined skin.

Works Like Magic (But Isn't)

  • Salicylic Acid: to boost exfoliation and help unclog pores
  • Shikimic Acid: to improve complexion for a glassy look
  • Mandelic Acid: to help refine and visible minimize pores
  • Aloe: to give skin a hydrated feel and calm, even look

How to Use Clear

Begin by cleansing and drying your skin.

To Target Blemishes: Apply a thick layer to address a specific blemish.

To Refine Complexion: Apply a thin layer to enhance a larger area (the nose, chin, and forehead are commonly targeted zones).

Whether you’re addressing a specific blemish or refining your overall complexion, always allow Clear to completely dry (about 10 minutes). Then continue with the rest of your routine, applying skincare around–but not on top of–Clear.

More Details You’ll Want to Know

When using Clear, we suggest steering clear of other acidic products like Vitamin C, Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), or retinol and its derivatives. Together, these may cause irritation.

Don’t skip the sunscreen. Because Clear is made with AHAs (which are known to support exfoliation and turnover), it may increase sun sensitivity.

I had persistent blemishes around my mouth and chin. After just 3 days of using Clear, my skin looks all cleared up! Definitely keeping in my rotationHILARY / 5.0 ★
I bought this hoping to refine my large pores, and they already look smaller! Very happy with Clear!KASSIE A. / 5.0 ★
Hand holding a Renew dropper bottle against a soft grey background

OUR STORY

Family-Owned. Science-Backed.

Greg founded Naked & Thriving in 2016 with the belief that clean, plant-based skincare is the only way to help you look and feel your best at every age. Shortly after, his family joined this mission.

Greg founded Naked & Thriving after working inside a major beauty company and understanding how unregulated the U.S. skincare industry can be.

He set out to prove a simple point: thoughtfully formulated products using naturally derived ingredients, without harsh chemicals, can be as effective as traditional skincare.

Today, our formulas are dermatologist-tested and supported by clinical testing.

Learn More

1 bottle = 1 tree

We’ve partnered with various charitable organizations to plant 1 tree for every bottle sold.

We are committed to helping protect the precious environment our oils are derived from.

Our mission is simple: create botanical-powered skincare that’s as kind to the planet as it is to your skin.

3 million

Since 2016, we’ve planted over 3 million trees through our global reforestation partners—at least one for every bottle sold.

Beyond our reforestation efforts, we’re committed to reducing our footprint by:

  • Using recyclable glass bottles and jars
  • Choosing FSC-certified papers and vegetable-based inks
  • Incorporating upcycled ingredients into our formulas
  • Partnering with CleanHub to collect and safely process ocean-bound plastic before it reaches the sea

We also consider how each botanical is grown, harvested, and sourced. Whenever possible, we choose ingredients that are:

  • Organic – Grown using organic farming practices
  • Locally sourced – To help reduce environmental impact
  • Upcycled – Giving new life to byproducts that would otherwise go to waste

Questions? We Have Answers

Drop us a note on our contact page.

All FAQs
WHAT IS THE DIFFERENCE BETWEEN A SERUM AND A FACE OIL?

Our serums are lightweight, water-based formulas designed to absorb quickly and deliver a surge of deep-reaching hydration. Our serums layer easily and help support a healthy, radiant complexion.

Our face oils are a rich blend of nourishing botanicals, designed to work along the skin’s surface, helping to lock in moisture, soften skin, and support the natural barrier.

Pro Tip: For best results, apply your serum first, allow it to fully absorb, then follow with your face oil to seal everything in.

HOW DO I APPLY FACE OIL?

Start with freshly cleansed skin. If you’re using a serum, apply it first. Place 2–4 drops of oil onto your fingertips, gently rub them together to warm, then press the oil onto your face and neck. For an optional step, apply to slightly damp skin. This can help the oil lock in moisture and boost glow.

Let the oil absorb for a few minutes before applying moisturizer or makeup.

WILL FACE OIL MAKE ME BREAK OUT?

Not necessarily. Many people use face oils without blemishes, but it really depends on your skin type and the specific ingredients in the formula. Our face oils are formulated with botanicals selected to be non-comedogenic and suitable for most skin types—even sensitive or blemish-prone. Because every skin type is unique, we recommend starting with a patch test to see how your skin responds

WHAT IS A PRODUCT COMPATABILITY PATCH TEST?

Because every skin type is unique, we recommend performing a simple patch test when trying a new product. Apply a small amount to a discreet area of skin, such as the inner arm, and wait 24 hours. If no reaction occurs, you can begin regular use. If you notice redness or irritation, discontinue use and consult a healthcare provider if needed.

HOW MUCH IS SHIPPING?

We offer free standard shipping on all U.S. orders over $50. For orders under $50, shipping is $5. Orders typically ship within 6-10 business days.

Need it sooner? Expedited shipping is available for $15, with orders typically shipping within 3-5 business days. Please note: deliveries to PO Boxes, PR, and GU are not eligible for expedited shipping.

DO YOU ACCEPT RETURNS?

We hope you love your Naked & Thriving skincare, but if something isn’t quite right, we’re here to help. If you’re not completely satisfied, let us know within 30 days of receiving your package. We’ll gladly assist with a refund or exchange.

Products must be at least 50% full to qualify for return. (We are unable to accept nearly empty bottles or containers filled with other products.)

WHAT IS THE SHELF LIFE OF YOUR PRODUCTS & HOW SHOULD I STORE THEM?

Shelf life varies by product type and formula, but in general unopened products are best used within 12–18 months. Once opened, the majority of our products are freshest within 6–12 months.

To help maintain freshness and potency, we recommend storing all products in a cool, dry place, away from direct sunlight and heat.

Cleansers, Serums, Face & Body Oils: within 12 months. Eye Creams & Face Creams: within 6 months.

DO YOU TEST ON ANIMALS?

Never. We don’t test our products or ingredients on animals, and we require the same commitment from all of our partners.

We are also proudly Leaping Bunny Certified and PETA Certified Vegan and Cruelty-Free. These certifications reflect our deep dedication to ethical, plant-based skincare that respects all living beings.

SHOULD I USE SPF?

Yes! Every day. Dermatologists recommend using a broad-spectrum sunscreen with SPF 30 or higher daily to help protect your skin from sunburn and visible signs of sun exposure.

Apply SPF as the final step in your morning routine, after your serums, creams, or face oil.

WHAT IS A COUNTERFEIT PRODUCT?

Counterfeit products are illegal imitations of our authentic skincare. While they may look similar to our packaging, these knockoffs are not made, tested, or approved by Naked & Thriving. They often contain unknown, low-quality ingredients and fall far below our standards of safety, efficacy, and care.

Aside from the authorized sites listed above, we do not offer our products through any other channels, including retailers, wholesalers, auctions, boutiques, flea markets, street vendors, or individuals.

Gentle Replenish Set with cleansing bar, serum bottles and barrier cream

Build Your Own Skincare Routine

Enjoy 10% OFF your custom bundle of 3-5 products.

Your bundle (3 minimum products)

Build My Routine
Daytime Replenish Routine with cleanser, serum and cream

Subscribe & Save 10%

Enjoy 10% OFF & FREE U.S. Shipping.

Change, skip, or cancel any time.

Get a FREE Gift with your new Subscription. Code: REFILL

Free Gifts with Orders 2, 3, 6, 9, and 12

Subscribe & Save
Refresh & Replenish Routine bottles and jars arranged together

Exclusive N&T Offers

Get a free travel size with purchase of any full size with code TRAVEL *

Refer a friend to N&T and you'll each get $20 OFF your next $110+ order.**

* Terms & limitations may apply. **See Terms & Conditions.